![]() ![]() You may also filter them by list or by the time and reason of deletion. You can still access such emails by selecting Subscribers > Removed from the left-hand navigation. All problematic addresses (nonexistent mailboxes, addresses of complainers and unsubscribers) are removed from subscriber lists. This is how ExpertSender keeps your database up to date, if only you send messages regularly. Therefore, the system automatically deletes the addresses of the complainants from the mailing lists, as well as the addresses of the unsubscribers who expressed their willingness to stop receiving emails by clicking on the link of the formal reply containing the ** system tag. Since the complaint is an unequivocal manifestation of the subscriber’s dissatisfaction with the newsletter, it would be a mistake to continue sending messages. Technically, a complaint is an event of a subscriber clicking on a This is spam button in any email interface. Emails that have returned a hard bounce (a nonexistent mailbox) should be excluded from the subscriber database, and this is what ExpertSender does by default.Īccording to the same rules, the maximum permissible percentage of complaints about your messaging should not exceed 0.4%. In accordance with the rules on mass emails established by mail providers, if more than 5% of your messages are sent to invalid addresses, it may result in emails sent from your domain being placed in the Spam folder or even completely blocked. After downloading a template in the ZIP format or creating it using an editor, make sure that the confirmation link ** is included in both HTML and the plain text version of the message. Then, go to the General Settings tab and modify the Opt-in mode field ( Single Opt-in or Double Opt-in).Īfterwards, you may compose a confirmation email by either using a ready-made template or by creating it from scratch. To do this, select Subscribers > Lists from the left-hand navigation, find the subscriber list you want to customize and click the Settings icon to the right. In ExpertSender, you can easily change the opt-in mode for any subscriber list. This entails that the response rate to the message will be higher, and the percentage of bounces will be minimized. With double opt-in enabled, you update your database only with real-life emails of users interested in your offers. What are the main benefits of the confirmation subscription? This method allows you to have full control of the main sources of email addresses which enter your database. Not all countries impose legal double opt-in requirements on senders, but double opt-in is still strongly recommended by postal providers. This method assumes that a potential subscriber can be included in the list of recipients only after they are sent a confirmation email and they confirm by clicking on a confirmation link that they agree to be included in the list. We recommend the following subscriber database hygiene practices:Ī confirmation subscription (double opt-in) is a standard practice of the majority of senders who are limited by strict anti-spam legislation. Finally, you will save a decent amount of money which you could spend on sending ineffective messages. You will not be familiar with the problem of spam traps (email addresses used to identify spammers and unscrupulous companies that buy user databases). Regular base hygiene will increase your rating in the spam filtering algorithms of mail services, since the behavioral patterns of recipients will not arouse suspicion. Hence, one of the most important tasks of a marketer is to constantly keep the subscriber base up-to-date. It the quality that the number of responses to messages and subsequent conversion into orders depend on. The key factor leading to a successful campaign is not only the size of your subscriber base, but also its quality. A well-knit email campaign can bring you considerable profit.
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